The Alternative Tackle Company
In the world of fly fishing there are countless small companies and individuals across the globe involved in manufacturing specific niche items. The problem has often been working out how to find them and which are best. has solved that problem by doing the hard work for us!
From such names as Ari t' Hart reels, to Burkheimer rods and Tropical Lightning Landing Nets, they constantly strive to research new products that deserve to be appreciated by a wider audience and to offer small but established names from overseas to the UK market and beyond.
The Alternative Tackle Company Grand Plan.
In a world of Tackle shops, distributors & manufacturers, all largely providing remarkably similar products, it is becoming increasingly difficult for the angler to find anything really “different”. That difference might be in the elegantly beautiful simplicity of a new & innovative design. Maybe its the unique quality of an exquisitely handcrafted product of an artisans workshop. It could just as easily be seen in a traditional craft, now forgotten but still valid & kept alive by some dedicated individual in his backroom, patiently waiting for the wheels of fishing fashion to turn in his direction again. Or found in the rods made by someone who knows their style of fishing better than most anybody else and is using their hard won knowledge and seasons of experience to quietly produce the perfect rod designs for their favourite waters. Perhaps its discovered in a clever & intricate revolutionary accessory that provides the solution to a problem you never even knew existed to be solved! These things are hard to find and so, for the artists, innovators and other dedicated individuals producing them; they're hard to sell. This is where we come in: we aim to be the link between those of you who seek for that elusive, special item of tackle & those dedicated and talented individuals who produce it! “Serving the world's eccentrics!” we proudly stand by our motto!
Contact Information.
CONTACT US (please!) Our products are by definition “different”, and whilst we aim to provide as much information as we can on the site, there are bound to be some things that we miss!. PLEASE contact us with any questions you may have, for further information on special custom order options or if you have any comments on how we may improve the site! Also; if you find a product (or have your own product) that you think should be on the site, let us know as we are always on the look out for more stuff! You can contact us on the following telephone number: 01253 808 447 / 07941 313 329. Please note that the telephone lines are open from 12:30 pm to 4:00pm Monday to Friday, excluding Bank Holidays. You can also email us here. resides at 4 Cleveland Road, Lytham, Lancashire, FY8 5JH