Hardy & Greys

publication date: Jun 10, 2008

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author/source: Fish & Fly

Designed & Developed in Alnwick, England

Since 1872, Hardy has been designing and developing some of the world’s finest fishing tackle at its headquarters in Alnwick, England. The company is justifiably proud of the tradition and knowledge we have gained over the years in producing high quality fishing equipment. 

In 2008, we have more investment going into technology, people and processes than ever before in the history of the company. Our aim is to ensure that we continue to provide anglers around the world with products which add value in terms of performance and durability and which they are proud to own. Products that simply make the whole process of going fishing more enjoyable.

This passion for creating great fishing tackle is the mainstay of our business and we are constantly searching for ways to improve the process. From concept to launch we strive to ensure that each product entering the market and bearing any one of our brand names lives up to the reputation this company has taken so long to develop.
When the design, prototyping and testing of each product is complete and we are confident we have everything right at head office, we work with manufacturing partners around the globe who, in our opinion, are able to replicate the level of expertise and craftsmanship we expect. Of course, we continue to maintain a manufacturing facility in Alnwick and going forward, our product range will include both overseas and UK manufactured items.

Since the late nineteenth century, Hardy has been sourcing materials from around the globe to manufacture its products – the finest Tonkin bamboo for cane rods came from China way back then and still does! The best quality cork is generally agreed to be Portuguese, Japanese carbon fibre cloth and Fuji rings are both arguably the best in the world. It is in this tradition that Hardy continues to foster global alliances with the world’s best suppliers and manufacturers. This strategy is a necessary part of Hardy remaining at the forefront of fishing tackle development both now and in the future.

Alongside the Hardy brand are also the well known names of Greys, Fishpond and Chub. Click on the links to check out their ranges of affordable game, sea and coarse tackle.