CLA Game Fair embraces social media
Britain's biggest countryside event is the latest to embrace social media and the online in a big way and we at Fish and Fly - and our members, visitors - need no reminding of the primacy of online in terms of up-to-the-minute coverage of international salmon and destination game-fishing. In another first the Fair is launching a casting event that allows able-bodied and disabled anglers to compete alongside each other.
Organisers of the CLA Game Fair, which takes place at Belvoir Castle, Leicestershire, from 20-22 July have put greatly increased resources into making sure that no one needs to miss the excitement of this annual event, which offers so much to UK game-fishermen who also like to fish overseas.
With casting demonstrations, tackle manufacturers such as Sportfish and fishing travel agencies with rivers in Iceland, Norway and Russia on their books, it's no wonder the Game Fair is a draw to game-anglers in the UK and abroad.
Now the CLA Game Fair’s social media team will also be giving a masterclass on social media during a “Social Media Surgery” for rural businesses, in the CLA Game Fair Theatre on the afternoon of Saturday, 21 July.
CLA Marketing and Show Development Manager Catherine Tytherleigh said: “We will have more involvement in social media at this year’s CLA Game Fair than ever before and, for many, social media has become the preferred way of finding out what’s happening.
“We will have a dedicated team on site making sure that information is flowing throughout the three days. So if you need to find out what’s on when, get weather and traffic updates, results, competition news and show offers, we will be announcing it all on twitter using the hashtag #CLAGF.
“We will also upload images and video to our website and Facebook pages throughout the event, so even if you are on the other side of the world, you will be able to get a taste of the show.”
Meanwhile all is progressing on site - with very robust contingency plans in place for threatened heavy rain in the build-up and no chances are being taken.
The CLA Game Fair’s social media is already active in the run-up to the event and people can start to benefit by following:
Website: full event information is available at www.gamefair.co.uk
Twitter: follow @thegamefair and using the hashtag #CLAGF
Facebook: Keeping up to date with events on the http://www.facebook.com/CLAGameFair
Meanwhile, anglers with mobility disabilities will be to compete alongside able-bodied anglers in the first casting contest of its kind at the CLA Game Fair at Belvoir Castle, Leicestershire, from Friday, 20 July to Sunday, 22 July.
The aim of the competition is to show that having a disability is not a barrier to taking part in fly fishing. Disabled anglers will compete on equal terms with their able-bodied counterparts during the event.
CLA Game Fair Director Andrew Crawford said: “The competition is designed to test the skills needed to fly fish successfully from a boat and is open to all anglers. All entrants will compete sitting down in a wheelchair-accessible Wheelyboat and points are scored for speed and accuracy with a fly rod rather than distance.
“A total prize fund of £1,000 will be on offer. There are two entry categories and daily prizes will be awarded with £100 going to the disabled and able-bodied anglers achieving the highest scores on each of the three days. An overall first prize of £400 will go to the highest scoring angler and in the event of a tie the prize fund will be split equally.”
The Salmon and Trout Association will run the competition alongside other casting events during the show.
Game Fair Admission Prices
Adult ticket price: £26 in advance or £29 on the day (Friday)
£21 in advance or £24 on the day (Saturday or Sunday).
Further discounts are available for Juniors (10-16), Families, Groups and Senior Citizens.
Children under 10 and parking: free.
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