Simms – New Global Sales VP Appointed
Simms has announced the hiring of Steve Bendzak as the company’s vice president of global sales.
Source: Angling Trade
Bendzak’s experience in the fishing industry and outdoor specialty markets includes 22 years at ExOfficio as vice president of sales and then General Manager of ExOfficio for their parent company, Jarden Corp, where he oversaw accelerated growth with the brand.
Simms President, K.C. Walsh, said:
“We couldn’t be more thrilled! After an exhaustive search, we’ve found the best fit for Simms and we’re excited to have Steve join us to manage our Sales and Service teams.
We knew we needed a leader with specialty retail experience and a track record of promoting a pinnacle brand through exciting periods of growth and Steve has all of this and more.”
As VP of sales, Bendzak will oversee Simms’ external sales representatives and international partners as well as the in-house sales team. In addition, he will manage the Customer Service department for retailers, pros and consumers, the Customer Care Center and E-commerce division. He will start his new role with the company on 02 January 2014.
“Fishing has been my true passion since growing up guiding and spending summers at our family lodge in B.C. To join the Simms culture, where fishing is the lifestyle and product quality sets the gold standard, is a dream come true. This is a great company and brand and I can’t wait to get started.”