For the next seven years, Costa’s GeoFish project will be about one thing: exploration. Coming soon to a film screening or DVD player near you, GeoFish follows a vegetable oil-powered adventure fly fishing quest around the world, with the team in search of the most epic spots never fished, the ones anglers hear about but chalk up to urban legend. The first film installment capturing this journey, GeoFish: Mexico, debuts this October.
Dubbed the next level in fly fishing entertainment, former creators of AEG Media and the Fly Fishing Film Tour, Thad Robison, Brian Jill, Jay Johnson and Chris Owens, star in the GeoFish series as it documents the lifestyles, adventures, mishaps, and camaraderie of four expedition anglers on an around the world epic journey.
In GeoFish: Mexico, the team is in endless pursuit of out-of-the-way locations to fish, along the way being interrogated by international boarder guards, coping with severe injuries in remote jungles, vehicle breakdowns on life threatening roads and close calls with drug cartels. Some might call them crazy, but true adventure anglers call them inspiration.
While in Mexico, the GeoFish crew went in search of everything from striped marlin to large mouth bass, bonefish to barracuda, their vegetable oil-powered diesel pick up truck taking them through places like Tecate, Loreto Magdalena Bay and Xcalak.
“In addition to being a story about unveiling Earth’s greatest fishing frontiers, GeoFish is about the livelihood of four friends trying to find balance between normal everyday life and their overriding urge to explore,” said Robison. “Our goal is to find the fisheries no one’s ever seen before, even if it means using extreme measures to get ourselves there.”
Costa is spearheading the GeoFish exploration as part of its overall mission to, “see what’s out there,” also the brand’s tag line.
“GeoFish is like a modern day Lewis and Clark expedition, trailblazing new places to fish,” said Al Perkinson, vice president of marketing for Costa Sunglasses. “But even more than that, GeoFish is an inspiration to the next generation to get out there and explore the world.’”
Following GeoFish: Mexico, future travels will include Belize, Panama and other South American locales. Each subsequent year’s film will feature new discoveries and fly fishing adventure as the team eventually circumnavigates the globe.
GeoFish: Mexico will be for sale later this Autumn online at www.costadelmar.com/explore , 2012, as well as available for group event film screenings. Please contact Marguerite Meyer at 1-800-447-3700 ext. 156 to coordinate GeoFish cast member Q&A sessions for a group screening event.
Costa spearheaded the GeoFish project as part of a larger initiative to inspire a new generation with adventure fly fishing.
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa creates the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
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